Diet Pepsi presents the taller, sassier new Skinny Can at New York’s Fall 2011 Mercedes-Benz Fashion Week

“Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we’re proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week,” said Jill Beraud, Chief Marketing Officer, PepsiCo. 

Thanks, Pepsi:

• So, fashion(able) = slimmer and taller? That’s original.
• How exactly does this “celebrate” women? It seems more like it reduces women’s value to little more than the 5-cent deposit on an aluminum can (okay, 10-cents in one state!).
• Just to be clear, it’s the same old pepsi inside the can. We won’t be sprinting to the store for a taste of this “new” beverage.
• “Infamous” doesn’t mean what you think it means, Jill. (Or maybe it does, and she’s just being honest?)