“Their lives are nothing like mine - I’m your standard-issue late-20-something childless overeducated atheist feminist - yet I’m completely obsessed with their blogs. On an average day, I’ll skim through a half-dozen Mormon blogs, looking at Polaroids of dogs in raincoats or kids in bow ties, reading gratitude lists, admiring sewing projects.” Emily Matchar’s Salon article, “Why I can’t stop reading Mormon housewife blogs,” sheds light on a surprisingly universal way of wasting time on the internet.