Posts tagged blogroll

“Their lives are nothing like mine - I’m your standard-issue late-20-something childless overeducated atheist feminist - yet I’m completely obsessed with their blogs. On an average day, I’ll skim through a half-dozen Mormon blogs, looking at Polaroids of dogs in raincoats or kids in bow ties, reading gratitude lists, admiring sewing projects.” Emily Matchar’s Salon article, “Why I can’t stop reading Mormon housewife blogs,” sheds light on a surprisingly universal way of wasting time on the internet.

Pepsico’s new online forum for women, the Women’s Inspiration Network: “An online interactive network offering global female perspective, inspiration, and idea sharing through the involvement of experts, influencers and real women. It’s a network for all who are interested in listening, engaging, enabling and supporting women.” 

Apparently, corporate online networks are a brilliant new marketing tool for inspiring “brand loyalty” among women, via a faux “by women, for women” forum. For all their talk, it’s obvious that the only “inspiring” that pepsico intends for WIN to do is to inspire women to go buy a can of pepsi (perhaps in a new skinny can?).

Reasons we’re uninspired by WIN:

• Women deserve real networks, news, forums and general spaces—online or otherwise—that exist outside of conglomerate marketing.
  
• Also, didn’t Pepsi already kind of make this site already?
• Re: the above description - we don’t think this means what you think it means, Pepsico.
  

But wait, don’t despair! Here are some sites that we recommend you visit instead:

• RHRealityCheck: an online community committed to advancing sexual and reproductive health and rights.
• Moms Rising: a soapbox where people across our nation can talk politics, policy, and parenting
• Ms. Magazine: engages a diverse readership with each other and with the world through extensive coverage of international women’s issues
• Feministe: one of the oldest feminist blogs online designed by and run by women from the ground up
• Feministing: a platform for feminist and pro-feminist writing, to connect feminists online and off, and to encourage activism.
• Hello Ladies: inspires smart, busy women to advance their agenda at work, at home, and in their communities.

log·roll·ing: the exchange of support or favors, esp. by legislators for mutual political gain as by voting for each other’s bills; cronyism or mutual favoritism among writers, editors, or critics, as in the form of reciprocal flattering reviews (“back scratching”); the action of rolling logs to a particular place (duh); the action of rotating a log rapidly in the water by treading upon it, esp. as a competitive sport; birling. The NYT put it well in 1921: “Admirable is the ardor with which our young geniuses go on discovering each other.”

Logrolling in practice:

• The Stupak Amendment
• Warning: for SF Bay Area literary geeks only. Apparently, McSweeney’s “Mammoth Treasury of Thrilling Tales” is nothing more than a giant literary logroll. The backstory includes Dave Eggers saying to his pal Michael Chabon, “If I let you guest-edit an issue of McSweeney’s, can we please stop talking about this?”
• Any event that requires wealthy, nicely dressed people to spend a few hours stroking each other’s egos on television
• Early 20th century: Ezra Pound (whose 1928 book of poetry included an intro by Eliot) and T.S. Eliot (whose most famous poems might not have been published were it not for Pound’s influence)
• blogrolls—oh, this makes so much more sense now

“But wait,” you say. “I love this word so much, I wish there was a related game.” Good thing the internet rarely disappoints. (Accepting suggestions on how to turn this into a drinking game in the comments).